The year one challenge for women: thinner, leaner, and stronger than ever in 12 months kat5/16/2023 Mastering of ad creatives: Playrix regularly tries out new creatives (mostly playable ads) based on the popular and trending ad creative themes or gameplays (even fake ones). ![]() Here’s how Playrix improves the marketability of their games: Their performance marketing teams are clearly involved in the product development process and seem to even sometimes give direction based on the market trends to maximize the acquisition of new players. What Playrix excels in optimizing the IPM.
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